Water, Grains(Pale, Heidelberg, Dextrin, Oats, Wheat), Hops(Columbus, Comet, CryoPop, HBC630), Yeast (London Ale III). You would think it's consumerism at its peak, with eye-catching, neon-bright colour splashes and a stubborn repetition of elements that aims to embed itself into your visual memory. You'd be wrong, though. Like the cool kids say—it's all just simply ironic.