Froot Loops is a session IPA with loads of tropical and citrus Azacca hops (some Simcoe too) on top of a massive lactose-heavy backbone. In fact, we used 3 times more lactose per litre than we've ever used before. So just like the breakfast cereal, expect a lot of fruitiness from the hops, and sweetness from the milk sugar. Also like the breakfast cereal, no real fruit was added.