The Ides of January is our tribute to the one and only Ed Mirvish, aman who built a landmark, rekindled Toronto’s theatre scene and gave away turkeys every year. The End of Honesty is meant to be a cheap and cheerful, basic beer; one that Ed himself might have stocked on his shelves. We called it an “add-junk” lager, because we used sugar, bought from Honest Ed’s, as an adjunct to the normal brewing ingredients. So every sip you take has a little bit of Honest Ed’s in it.