The West Coast IPA style is a timeless classic and a daunting beer to make. Many a conversation with beer enthusiasts have led us to believe that with so many great IPAs out there, why bother making another? The saying goes: "The road to hell is paved with good intentions". The best intentions can often lead to unintended consequences. At Alive Brewing, we believe it is not enough to simply mean to do well - one must take action to do well. So we set out to make the best West Coast IPA that we can while also realizing that we could very much be paving the way to hell.