"Brown ale you say?! I don't drink brown ales, they are sooo last christmas!!" What about crisp biscuity malts, nutty toastiness and a roastly chocolate finish? "Hmm, cloyingly sweet I'm sure!". With enough bitterness from hops and roasted malts to balance and add some spice and fruit. "And mouthfeel...?". Think creaminess from a huge oat addition, like a rich toastly hazelnut crumble!! "Naah, I still want an IPA."