"tingel" in German describes in its original meaning "an artist who wanders through the province". Later, "tingel tangel" has been used as an artistic counterpole against large and commercial theatres and circus companies. Replace theatres and circus companies with big commercial brewing groups and you know where we are heading... tingel tangel BEER also stands for a brewing tradition: In 1600, one of our ancestors founded the brew pub "Zum Weissen Rössle" (“To The White Little Horse”) in Kempten, Southern Bavaria. We integrated the white little horse on our logo and bottle design in order to remember these far reaching roots.